Nature's Variety™ Pet Food provides quality ingredients and products produced with care:

• Products developed and tested in cooperation with leading nutritionists and veterinarians
• Nature's Variety facility built to USDA human food standards
• 5% of each Nature’s Variety Raw and Freeze Dried Diets contain human edible and certified organic sprouts, fruits, vegetables, and cold processed Norwegian Virgin Salmon Oil.
• All products conform to AAFCO standards
• Products and process developed in association with the University of Nebraska Food Center
• Only meat products of USA origin
• HAACP programs in place
• No hormones or antibiotics in meats

The Nature's Variety product line has been developed to offer the most wholesome variety of foods for your pets, carefully processed to retain their nutritional value. Spice up your pet's diet with fresh, raw foods and bones, quality kibble and canned diets, whole food supplements, and nutritious cold pressed oil blends. Rotate through this healthful variety and see the payoff in your pet's vitality... and renewed interest in its food bowl.

Because of the many known benefits of raw, unprocessed foods and negative effects of heat processing, Nature's Variety encourages pet owners to rotate through all of Nature's Variety diets and supplements, with emphasis on the raw Prairie Brand diets.

Some of the Benefits of Raw Foods

• Minerals are better assimilated
• Vitamins become more bioavailable
• Beneficial antioxidants present
• Amino acids more bioavailable
• Natural digestive enzymes still present
• Probiotics spared
• Amino acids such as taurine are not destroyed

• Loss of up to 100% of certain vitamins
• Loss of up to 60% of certain amino acids
• Enzymes destroyed
• Probiotics destroyed
• Loss of up to 10% of certain fatty acids
• Fats can become toxic or rancid
• Oxidation of cholesterol

• Dry Roasted Treats
• Dry Roasted Bones
• Raw Frozen Bones
• Feline Diets